These labels were done as a design pitch for a local craft brewery in Calgary. They were looking to create labels for their new grapefruit raddler (called Raddle Up Cowboy) coming out that summer. The labels needed to be bright, eye catching and represent the bold grapefruit flavour of the beverage. Taking this into account I created these labels to feel like summer with a bit of western spirit as well. I even got to take on the challenge of illustrating a grapefruit that when broken up could also look like a raddle snake.