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These were made for an exercise in my Illustration for Advertising course. We were asked to explore illustrative type for a saying or phrase that we find ourselves using a lot and illustrate it in a way that conveys the meaning and attitude behind the phrase. That's wild has always been a representation
of that "don't care attitude" for me so while the type might look like literal wild plants taking over the space as they wish, one particular plant couldn't care less.
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